{"id":465,"date":"2026-08-21T01:50:24","date_gmt":"2026-08-21T01:50:24","guid":{"rendered":"https:\/\/10cover.com\/hello-world-2\/"},"modified":"2026-08-21T01:50:24","modified_gmt":"2026-08-21T01:50:24","slug":"hello-world-2","status":"publish","type":"post","link":"https:\/\/10cover.com\/fr\/hello-world-2\/","title":{"rendered":"What to do if your product isn\u2019t growing"},"content":{"rendered":"<p>As a founder, product lead at Pinterest and PM for a couple products at Google, as well as a growth partner for Initialized Capital, I\u2019ve seen many product teams struggle to grow. Many products start out with a bang. Some find product-market fit with sustained growth. A few have gone through spurts of hyper-growth. But more often than not, I\u2019ve seen most of them linger then fizzle.<\/p>\n<blockquote><p>\u201cFounders launch their product, wonder why it isn\u2019t growing like gangbusters and then immediately try to fix their growth problem.\u201d<\/p><\/blockquote>\n<p>They turn to growth tactics like optimizing their on-boarding funnel, SEO or push notifications before really understanding what they are building and who they are building for. This may create an initial burst of short-term growth.<\/p>\n<p>But it ultimately leads to high churn of your possible customers, while ignoring problems in the core product.<br \/>\nBefore trying different growth tactics like throwing spaghetti at a wall, startups need to take a fresh look at their users, evaluate their product end goals and re-define the journey they want their users to take to get there. Here are some tips that can help define a path which will clarify the different steps needed to unlock product growth.<\/p>","protected":false},"excerpt":{"rendered":"<p>As a founder, product lead at Pinterest and PM for a couple products at Google, as well as a growth partner for Initialized Capital, I\u2019ve seen many product teams struggle to grow. Many products start out with a bang. Some find product-market fit with sustained growth. A few have gone through spurts of hyper-growth. But [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":66,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[94,95,96],"class_list":["post-465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-directory","tag-listing","tag-theme"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What to do if your product isn\u2019t growing - Welcome<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/10cover.com\/fr\/hello-world-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What to do if your product isn\u2019t growing - Welcome\" \/>\n<meta property=\"og:description\" content=\"As a founder, product lead at Pinterest and PM for a couple products at Google, as well as a growth partner for Initialized Capital, I\u2019ve seen many product teams struggle to grow. Many products start out with a bang. Some find product-market fit with sustained growth. A few have gone through spurts of hyper-growth. But [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/10cover.com\/fr\/hello-world-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Welcome\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-21T01:50:24+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/i0.wp.com\/10cover.com\/wp-content\/uploads\/2026\/08\/2f504facec6d67.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/10cover.com\\\/hello-world-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/10cover.com\\\/hello-world-2\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/10cover.com\\\/#\\\/schema\\\/person\\\/a1051fcd8554001e6850a4e86205d3b4\"},\"headline\":\"What to do if your product isn\u2019t growing\",\"datePublished\":\"2026-08-21T01:50:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/10cover.com\\\/hello-world-2\\\/\"},\"wordCount\":213,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/10cover.com\\\/hello-world-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/10cover.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/2f504facec6d67.jpg?fit=%2C&ssl=1\",\"keywords\":[\"directory\",\"listing\",\"theme\"],\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/10cover.com\\\/hello-world-2\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/10cover.com\\\/hello-world-2\\\/\",\"url\":\"https:\\\/\\\/10cover.com\\\/hello-world-2\\\/\",\"name\":\"What to do if your product isn\u2019t growing - Welcome\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/10cover.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/10cover.com\\\/hello-world-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/10cover.com\\\/hello-world-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/10cover.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/2f504facec6d67.jpg?fit=%2C&ssl=1\",\"datePublished\":\"2026-08-21T01:50:24+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/10cover.com\\\/#\\\/schema\\\/person\\\/a1051fcd8554001e6850a4e86205d3b4\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/10cover.com\\\/hello-world-2\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/10cover.com\\\/hello-world-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/10cover.com\\\/hello-world-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/10cover.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/2f504facec6d67.jpg?fit=%2C&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/10cover.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/2f504facec6d67.jpg?fit=%2C&ssl=1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/10cover.com\\\/hello-world-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/10cover.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What to do if your product isn\u2019t growing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/10cover.com\\\/#website\",\"url\":\"https:\\\/\\\/10cover.com\\\/\",\"name\":\"Welcome\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/10cover.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/10cover.com\\\/#\\\/schema\\\/person\\\/a1051fcd8554001e6850a4e86205d3b4\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/302fd8caae89343127e0bd27f2ffc5277adcce64b0a49eb4f8b708168a376c7d?s=96&d=https%3A%2F%2Fui-avatars.com%2Fapi%2Fadminadmin%2F96%2Ff5cd79%2Ffff%2F1%2F0.4%2F%2F1%2F1&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/302fd8caae89343127e0bd27f2ffc5277adcce64b0a49eb4f8b708168a376c7d?s=96&d=https%3A%2F%2Fui-avatars.com%2Fapi%2Fadminadmin%2F96%2Ff5cd79%2Ffff%2F1%2F0.4%2F%2F1%2F1&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/302fd8caae89343127e0bd27f2ffc5277adcce64b0a49eb4f8b708168a376c7d?s=96&d=https%3A%2F%2Fui-avatars.com%2Fapi%2Fadminadmin%2F96%2Ff5cd79%2Ffff%2F1%2F0.4%2F%2F1%2F1&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/mph.dbh.mybluehost.me\"],\"url\":\"https:\\\/\\\/10cover.com\\\/fr\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What to do if your product isn\u2019t growing - Welcome","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/10cover.com\/fr\/hello-world-2\/","og_locale":"fr_FR","og_type":"article","og_title":"What to do if your product isn\u2019t growing - Welcome","og_description":"As a founder, product lead at Pinterest and PM for a couple products at Google, as well as a growth partner for Initialized Capital, I\u2019ve seen many product teams struggle to grow. Many products start out with a bang. Some find product-market fit with sustained growth. A few have gone through spurts of hyper-growth. But [&hellip;]","og_url":"https:\/\/10cover.com\/fr\/hello-world-2\/","og_site_name":"Welcome","article_published_time":"2026-08-21T01:50:24+00:00","author":"admin","twitter_card":"summary_large_image","twitter_image":"https:\/\/i0.wp.com\/10cover.com\/wp-content\/uploads\/2026\/08\/2f504facec6d67.jpg?fit=%2C&ssl=1","twitter_misc":{"\u00c9crit par":"admin","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/10cover.com\/hello-world-2\/#article","isPartOf":{"@id":"https:\/\/10cover.com\/hello-world-2\/"},"author":{"name":"admin","@id":"https:\/\/10cover.com\/#\/schema\/person\/a1051fcd8554001e6850a4e86205d3b4"},"headline":"What to do if your product isn\u2019t growing","datePublished":"2026-08-21T01:50:24+00:00","mainEntityOfPage":{"@id":"https:\/\/10cover.com\/hello-world-2\/"},"wordCount":213,"commentCount":0,"image":{"@id":"https:\/\/10cover.com\/hello-world-2\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/10cover.com\/wp-content\/uploads\/2026\/08\/2f504facec6d67.jpg?fit=%2C&ssl=1","keywords":["directory","listing","theme"],"articleSection":["Uncategorized"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/10cover.com\/hello-world-2\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/10cover.com\/hello-world-2\/","url":"https:\/\/10cover.com\/hello-world-2\/","name":"What to do if your product isn\u2019t growing - Welcome","isPartOf":{"@id":"https:\/\/10cover.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/10cover.com\/hello-world-2\/#primaryimage"},"image":{"@id":"https:\/\/10cover.com\/hello-world-2\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/10cover.com\/wp-content\/uploads\/2026\/08\/2f504facec6d67.jpg?fit=%2C&ssl=1","datePublished":"2026-08-21T01:50:24+00:00","author":{"@id":"https:\/\/10cover.com\/#\/schema\/person\/a1051fcd8554001e6850a4e86205d3b4"},"breadcrumb":{"@id":"https:\/\/10cover.com\/hello-world-2\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/10cover.com\/hello-world-2\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/10cover.com\/hello-world-2\/#primaryimage","url":"https:\/\/i0.wp.com\/10cover.com\/wp-content\/uploads\/2026\/08\/2f504facec6d67.jpg?fit=%2C&ssl=1","contentUrl":"https:\/\/i0.wp.com\/10cover.com\/wp-content\/uploads\/2026\/08\/2f504facec6d67.jpg?fit=%2C&ssl=1"},{"@type":"BreadcrumbList","@id":"https:\/\/10cover.com\/hello-world-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/10cover.com\/"},{"@type":"ListItem","position":2,"name":"What to do if your product isn\u2019t growing"}]},{"@type":"WebSite","@id":"https:\/\/10cover.com\/#website","url":"https:\/\/10cover.com\/","name":"Welcome","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/10cover.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/10cover.com\/#\/schema\/person\/a1051fcd8554001e6850a4e86205d3b4","name":"administrateur","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/302fd8caae89343127e0bd27f2ffc5277adcce64b0a49eb4f8b708168a376c7d?s=96&d=https%3A%2F%2Fui-avatars.com%2Fapi%2Fadminadmin%2F96%2Ff5cd79%2Ffff%2F1%2F0.4%2F%2F1%2F1&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/302fd8caae89343127e0bd27f2ffc5277adcce64b0a49eb4f8b708168a376c7d?s=96&d=https%3A%2F%2Fui-avatars.com%2Fapi%2Fadminadmin%2F96%2Ff5cd79%2Ffff%2F1%2F0.4%2F%2F1%2F1&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/302fd8caae89343127e0bd27f2ffc5277adcce64b0a49eb4f8b708168a376c7d?s=96&d=https%3A%2F%2Fui-avatars.com%2Fapi%2Fadminadmin%2F96%2Ff5cd79%2Ffff%2F1%2F0.4%2F%2F1%2F1&r=g","caption":"admin"},"sameAs":["https:\/\/mph.dbh.mybluehost.me"],"url":"https:\/\/10cover.com\/fr\/author\/admin\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/10cover.com\/wp-content\/uploads\/2026\/08\/2f504facec6d67.jpg?fit=%2C&ssl=1","_links":{"self":[{"href":"https:\/\/10cover.com\/fr\/wp-json\/wp\/v2\/posts\/465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/10cover.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/10cover.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/10cover.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/10cover.com\/fr\/wp-json\/wp\/v2\/comments?post=465"}],"version-history":[{"count":0,"href":"https:\/\/10cover.com\/fr\/wp-json\/wp\/v2\/posts\/465\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/10cover.com\/fr\/wp-json\/wp\/v2\/media\/66"}],"wp:attachment":[{"href":"https:\/\/10cover.com\/fr\/wp-json\/wp\/v2\/media?parent=465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/10cover.com\/fr\/wp-json\/wp\/v2\/categories?post=465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/10cover.com\/fr\/wp-json\/wp\/v2\/tags?post=465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}